Recruitment has changed dramatically over the past few decades. Traditionally, the only way to recruit new talent was advertising on open job boards or posting an ad in the newspaper, heavily relying on face-to-face applications to assess candidates.

Fast forward a few years, new technologies and an evolution in candidate behaviour means this has all changed. In 2017, recruitment needs to keep up-to-date with the latest digital trends and utilise modern marketing campaigns to gain access to a more tech-savvy talent market. Where marketing and recruitment were once distinct, these boundaries have become more and more blurred. In this article, we take a look at a few digital marketing trends that are transforming the future of recruitment:

Digital

Keeping on top of the latest trends is essential for any company looking to maintain their competitive edge and attract the best individuals. As marketing shifts more online than offline, recruitment too should embrace new technology to enhance and refine the sourcing process.

Digital recruitment channels have revolutionised recruitment advertising and talent attraction. The growth of an online footprint means a standard CV is no longer the sole means to get to know your candidates- websites, social media and professional networks give more insight that ever into potential employees.

Employer brand

Sourcing talent is becoming more and more challenging. The competition is fierce for seeking out the right candidates, and so employer branding is the key to developing successful modern employment strategies.

A strong employer brand is a powerful tool that can connect your business’ values, sourcing strategy and company culture. Developing a successful Employee Value Proposition (EVP) will work to pull out and communicate your company’s best selling points, highlighting what makes your workplace attractive to the right candidates.

Emotive marketing was big in 2016, and these ideas can translate just as effectively to recruitment. Developing an emotive connective between brand and candidate can prove invaluable to employers, with factors such as perception, brand identity, reputation and culture playing an important role in making that all-important hire.

Candidate experience

In today’s connected world, it’s more important than ever to deliver a personalised and engaging recruitment strategy for your business. Without having an effective line of communication, you run the risk of candidates walking away from the process.

Candidate experience and marketing go hand in hand. A great candidate experience feeds back into your employer brand, becoming an effective marketing tool to increase the reputation of your business. Deliver a negative experience? It might lead to the right talent turning down the job.

If your recruitment process is the brains of your strategy, candidate experience is the heart. It’s all about making the candidate experience unforgettable and generating favourable perceptions within the talent community.