Babson College: We're all Babson

Babson College is an international school of business and entrepreneurship, with its main campus in Boston, Massachusetts. We helped them to grow their reputation as a diverse, supportive employer that encourages every employee to enjoy a good career-to-life balance.

The key to our approach has been to formulate clearer, more structured and more content-rich careers pages on their website, based around a single, inclusive message: ‘We’re all Babson’. We created engaging copy and film content that reflects their deep commitment to diversity, employee wellbeing and career development opportunities.

We also provided support for their internal communications, with a particular emphasis on diversity and inclusion. Our latest project has been a fully designed Annual Diversity Report for investors and employees – a visual chronicle of their achievements in furthering diversity across their campuses.

Services:  Sourcing, Direct Sourcing, Attraction Campaigns, Telephone Screening, Interviews

Year: 2016/2017 

Building diversity awareness through video and print

Creating stronger identities for diversity networks

Content managing their careers site