Ericsson: Reaching Millennials through gamification

Ericsson is the 5th largest ICT solutions provider in the world with 140 years of history in innovation. That history and heritage counts for little unless you engage the next generation appropriately. This is where TWI bridged the gap between the past and the future, by producing a game to support Ericsson’s ‘The Networked Society’ campaign.

TWI designed and built an interactive game to help people understand ‘The Networked Society’ and get Millennials thinking about their future. This was achieved through a series of scenarios which challenged how people think about how a Networked Society can fit together and benefit all.

Services:  Creative, Gamification, Employer Brand

Year: 2015/2016 

16,430

Page views (June – Dec)

4,898

Unique users

100+

Countries the game has been played in