Sunovion: Beyond Today

Sunovion is a global biopharmaceutical company focused on the discovery, development and commercialization of breakthrough therapies and medications. The question is when you work in a clinical environment, how do you provide a warm welcome? We had just the answer.

‘Beyond Today’ forms the theme for the new Sunovion induction program. For the campaign, we developed an onboarding plan, delivered a creative campaign and provided toolkits for Hiring Managers. We also wanted to give the brand a real sense of humour, personality and warmth. To do this, we created a short animation with a new Sunovion mascot, Ray, to introduce new employees to the business and introduce people to policies, benefits and career development in internal brochures and on the company intranet. This integrated program is helping new employees to adjust to their new jobs faster and more enthusiastically than ever.

Services:  Creative, Onboarding, Employer Brand, Animation

Year: 2015/2016