Research with a difference

Ask any talent communications agency and they’ll all say they do research. But here at Talent Works, we don’t just do research. We employ research to provide clear solutions for all aspects of our clients’ employer branding. Research that’s built on solid training and years of expertise. One that meets the highest professional standards so that you, the client, can be confident in the integrity of our findings.

Introducing Insight

Insight is at the centre of everything we do, from creative to talent mapping right through to candidate sourcing. Our team of nine, one of the largest research teams in the sector, is made up of industry leaders in employer brand and reputation management and a winner of the MRS award for best in house research team. Between us we have more than 50 years of experience. Everyone in our team is a member of and trained by The Market Research Society, and we combine both industry and client-side expertise to bring rounded knowledge of the sector to every project.


external perceptions


focus group participants


focus groups

Addressing the key questions

We address the questions on every employers’ mind: What should our employee proposition look like? How do our employees feel about working for us? What does our competition look like? What makes us stand out from the competition?

We take an agile approach to research, conducting large scale external reputation surveys through to in-depth discussions and competitor audits, either as part of a wider creative or sourcing project or as a standalone project. We get to grips with your external employer brand reputation, how your competitors are selling themselves and what keeps employees loyal.


Our research services include:

Competitor benchmarking  |   Employer brand analysis  |   External perception

The Gen Up Project

For the first time in history, five generations will soon be working side by side. And that brings a challenge. Project Gen Up is delivering real insight into how people in the modern workplace interact, unlocking the potential of the multi-generational talent market. Get in touch to access the knowledge base.

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Gen uo