The Impact of Mass Lay-Offs and Employee Monitoring on your Employer Brand

How to create an inclusive employer brand over the festive season

Building an employer brand strategy fit for 2022

Exploring the new approach to workplace benefits

Can working less and changing company culture really save the planet?

Why Your Existing Team Should Be Your Priority When Hiring New Talent

How Brands Are Taking a Creative Stand on Social Issues To Enhance Employer Brands

Are hybrid businesses testing the psychology of work?

The Employer Branding Challenges We’ll Face in Hybrid Work

Is employee wellbeing becoming the ultimate work perk?

How to create an inclusive employer brand over the festive season

Christmas is an excellent time for many companies. Especially as we’re now once again, many employers are really hoping to use this festive season to reunite teams and re-engage workers, even if it has to be virtually once again. It’s a wonderful time to celebrate all you’ve achieved as a team in the last year […]

Building an employer brand strategy fit for 2022

In a market where employer branding will be even more crucial in the race for tech talent, it’s more vital than ever that scaling tech businesses get these strategies right in 2022. While large corporations have large recruitment marketing budgets and the capacity to hire at scale, every company has a culture and brand which should be celebrated. How you communicate these unique aspects will set you apart in 2022. Remember, not everyone is the same, and different aspects of work will appeal to different candidates, but all of these individuals are becoming much more aware of what they want. In a market where the candidates hold the cards, employer brand communications couldn’t be more critical.

Exploring the new approach to workplace benefits

The role of benefits at work has changed significantly. What was once an additional perk to help entice candidates has quickly become necessary to enhance their experience and lifestyle. Fully stocked beer fridges and ping-pong tables have had their day. Once upon a time, the more quirky or fun a benefit was, the more a business stood out in the eyes of candidates. But, the last two years have proven that benefits should be just that, a benefit, not something fun and out there to add to your employer brand communications. Benefits shouldn’t be there to capture attention but rather to enhance the lives of employees significantly.

Can working less and changing company culture really save the planet?

There is also a lot of discussion around consumption and the amount we work; with many suggesting that working less could be the secret to saving the planet. But is this true?
An article published by the financial times, Norwegian research from 2016 suggests at least 60% of all greenhouse gases can be traced back to consumption. They argue that if the developed world worked less, we would earn less and spend less, helping the planet as a result. This supports the argument for a 4-day working week, which has been pushed since the pandemic. Not only would the extra day help employees, wellbeing but it could help save the planet too. In fact, research published recently by the environmental organisation Platform London showed that moving to a four-day, 32-hour working week (with no reduction in pay for workers) would reduce the UK’s carbon footprint by 127 million tonnes per year. It would reduce the amount of commuting, the amount of energy used by offices, reduce the need for office supplies and waste and also could give employees valuable time to live a more environmentally conscious lifestyle. Right now, time is so limited we’re all guilty of cutting corners. To put it into perspective, experts believe that a four-day working week would reduce the UK’s carbon footprint by 21.3%, which is more than the total carbon footprint of Switzerland and would be the same as taking 27 million cars off the road. It would mean UK employees would drive 558 million miles less every week. Crazy right?

Why Your Existing Team Should Be Your Priority When Hiring New Talent

If you’re in the middle of a hiring surge, you cannot forget your existing team although it’s easy to get caught up in the hiring process. Dedicating all of your time and efforts to finding new talent, may leave your existing people feeling superfluous and neglected; they won’t seem like your priority. Your team may begin to feel overlooked if your entire people strategy involves recruitment and not considering their wants and needs.
money to replace a talented person. From advertising a job to the onboarding process, there is a huge process involved in finding and training the right person, it can take months which can cause issues for a scaling business. Attrition and turnover can cause many issues for businesses looking to grow. Firstly, it can put scaling on hold while you find someone to take over another role; you can’t prioritise new hires in the business if critical roles remain open. Secondly, it can also damage your employer brand reputation and hinder recruitment strategies; candidates will soon get wind that employees aren’t happy and that you have a high turnover rate. Therefore to avoid high attrition rates and  going into 2022, employers need to refine their people strategy to ensure that they’re putting people first.

Are hybrid businesses testing the psychology of work?

The idea of hybrid working is nothing new. In fact, it’s all many of us have been talking about for the last year. Some workers thrive in the office, whereas some work better in their own space with a bit of flexibility. We’re all different and find ourselves in different life situations. Therefore, for many […]

The Employer Branding Challenges We’ll Face in Hybrid Work

For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.

However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.

As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.

Is employee wellbeing becoming the ultimate work perk?

Over the last year, the world of work has been at a standstill, and it’s allowed employers to look at their employer brand and EVP more carefully. As a result, they’ve been able to take a step back and assess what is truly important to their people. This has led to a benefit rethink across a whole range of industries, and now it seems many are promoting employee wellbeing and mental health.

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