Digital Attraction, Graduate Recruitment

Find out more

Careers Site

Digital Attraction

How do you target and talk to the best graduates?

Associated British Ports is the UK’s largest ports operator. They were launching a new campaign for their Graduate Programme – but timescales were tight and brand awareness was low. Within three weeks, we provided them with the creativity and planning they needed to target and recruit graduates in a very specialist discipline. We provided:

  • Programmatic campaigns
  • Landing page and landing page and ambassador toolkit
  • Assessment centres

The Solution

The challenge was to build awareness of a new programme, yet at the same time to deliver a highly targeted response from graduates who already had an interest in port management. New creative concepts brought the programme to life, supported by a programmatic campaign which took the message to exactly the right audience.  The campaign generated:

  • Nearly 1 million impressions
  • Over 100 applications
  • Candidates hired for 4 different UK locations
  • Quality of candidates at assessment centres was extremely high

"We ran two assessment centres and filled all vacancies."