Market Research and Audit
Bridge Partnership wanted to conduct a deep dive into the management consulting industry in Hong Kong, to aid the recruitment of Client Director roles in its new Hong Kong office.
This market audit provided Bridge Partnership with big picture market intelligence needed to establish a competitive advantage.
Our research found that the Hong Kong management consultancy market is crowded, but the service being provided is falling short. This service gap created an opportunity for Bridge Partnership, as a new entrant to the market, to establish a foothold.
We then identified 14 competitors offering a similar leadership development. We established that four had received an award for their leadership development services in the last two years, potentially making these Bridge’s toughest competitors.
Competitor audits revealed how these competitors were selling themselves as employers
Finally, a snapshot of in-house versus outsourced talent was provided.