Building an employer brand
How did we build an award-winning employer brand for Ericsson? By simplifying their proposition, building usable toolkits and making it easy to understand, communicate and engage with.
- Research and focus groups identified the EVP
- A one-page infographic made it easy to understand
- A full redesign and rewrite of the careers site built the message
We continued to build the brand in a number of different ways. We created:
- an app for global recruitment teams to access information
- a playbook to help bring the brand to life
- a game to share on social media
We also explored how we could take Ericsson out to a new generation of talent through an animation campaign.