GRADUATES FOR ABP

ABP

Our services:
  • Assessment
  • Attraction
  • Campaign Planning

How do you target and talk to the best graduates?

Associated British Ports is the UK’s largest ports operator. They were launching a new campaign for their Graduate Programme – but timescales were tight and brand awareness was low. Within three weeks, we provided them with the creativity and planning they needed to target and recruit graduates in a very specialist discipline. We provided:

  • Programmatic campaigns
  • Landing page and landing page and ambassador toolkit
  • Assessment centres

The Solution

The challenge was to build awareness of a new programme, yet at the same time to deliver a highly targeted response from graduates who already had an interest in port management. New creative concepts brought the programme to life, supported by a programmatic campaign which took the message to exactly the right audience.  The campaign generated:

  • Nearly 1 million impressions
  • Over 100 applications
  • Candidates hired for 4 different UK locations
  • Quality of candidates at assessment centres was extremely high

"We ran two assessment centres and filled all vacancies."