digital attraction
Social Media
Mitchells & Butlers runs 1,784 pubs, bars and restaurants throughout the UK, including family farmhouse style restaurant chain, Harvester.
Harvester Restaurants were experiencing a shortage of chefs across all 230 outlets.
The chain had particularly struggled to recruit entry level kitchen staff such as porters and junior chefs in a number of locations in the South East of England.
In a 6-week campaign for Harvester:
675,565
Unique Users Reached
1,300
New Registrations
20
New hires
The Solution
We used Facebook’s Lead Generation forms alongside a paid social media campaign to target people with specific interests and areas.
This helped us to gain over 1300 contact registrations for around $15 per registration.
The built-in Facebook forms meant a straightforward candidate experience with:
- Low commitment (put in your details and be contacted by Harvester’s recruitment team)
- No redirects to application forms or landing pages meaning faster applications
- Integration with Harvester social media accounts highlighting employer brand
