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Tag: Brand Management

How is the DEI landscape changing in 2025?

18 December 2024

We tend to focus our behaviors and activities wherever we live to align with the calendar. Here in the US, beyond Black Friday, Thanksgiving now kicks off the campaigning of Giving Tuesday. If you are on your phone or computer, you can’t help but notice the message to give during the holidays. There are ads, emails, letters, […]

The Growing Relationship Between Your Employer Brand and Consumer Brand

4 August 2020

As we emerge from this pandemic, we’re all growing more concerned about the reputations of employers. How did they treat their staff during this challenging time? What were their main priorities, people or profit? Will they ever be able to recover from mistakes made during the coronavirus crisis? All of these questions, and more, are […]