Category: Employer Branding

Our Takeaways from the CIPD Conference

22 November 2017

The CIPD hosted its 70th annual conference and exhibition last week in Manchester. The CIPD conference is the largest HR event in the UK and attracts over 4000 attendees each year. The theme this year was all about embracing the new world of work and focussed on the major shifts that are currently affecting organisations, […]

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Expert Perspective: Getting a job description just right

13 November 2017

First of all, what is your purpose? Is it a job spec or a job description? Yes, they’re different. A job specification generally comprises of specific roles, responsibilities and background points that are required for the role. Whereas, a job description tends to build more of a narrative around the position. This is what I’m […]

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Salary History: should we be asking the question?

2 November 2017

Is it a social taboo to open career conversations with questions relating to prospective candidates’ current salaries? The jury isn’t quite out on this one, but it is certainly getting people talking. What is your current salary? It seems like a pretty straight forward question when you think about it. The reasoning behind the enquiry […]

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What are the Top Employee Benefits?

19 October 2017

The top issue shaping employers’ benefits strategies in 2017 is their desire to improve employee engagement, however budget restraints remain the biggest barrier to introducing the benefits they would like to offer. When tight budgets are in place, it is crucial that employees are taken into consideration and asked what benefits they would appreciate and […]

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Unlimited Holidays – Too good to be true?

12 October 2017

An unlimited holiday allowance is not a new phenomenon but up until recently it was a benefit which was rarely found outside of Silicon Valley tech companies. Although most companies offering this benefit are US-based, companies such as digital agency VisualSoft, social media agency Social Chain and technology platform JustPark are leading the way in […]

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How important is company culture to candidates?

29 September 2017

Your company culture is your personality and it’s something candidates want to learn about during the recruitment process. But how can your candidates experience your culture first hand? LinkedIn recently surveyed over 14,000 professionals worldwide to find out their favourite methods to discover and experience company culture. Participants were given the option to choose their […]

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Are we doing enough to help employers track their cool credentials?

4 September 2017

Recently I found myself pondering the latest CoolBrands survey – an annual survey into the coolest brands in Britain – and whilst looking over the Top 20 coolest brands for 2016/17 it dawned on me that employer brand managers could take more notice of ‘cool’. It’s a pretty safe bet that being cool and being […]

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Is your careers site user friendly?

25 August 2017

To target the right talent, first you have to understand what your candidates are looking for. People look for ease and convenience in every aspect of their lives and finding a new job opportunity is no different. When candidates are applying for positions it is crucial that the process is clear, efficient and easy to […]

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How to improve your employer brand with Glassdoor

7 August 2017

Glassdoor is changing the way candidates search for jobs and how companies recruit the best talent. With 32 million unique monthly users worldwide, Glassdoor is one of the key components for building and maintaining an employer brand. We all use online reviews, whether we’re buying a new car or looking for a holiday, so why […]

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