Category: Employer Branding

Communicating Your Employer Brand in a Crisis

30 April 2020

Let’s be honest; the way we’re talking to each other and the content we choose to consume is quite different now to what it was at the start of this year. Tensions are high, and we’re all feeling a bit on edge which, without us realising, has completely altered the types of messaging we respond […]

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Why a Lockdown is the Ideal Time to Perfect your Employer Brand

31 March 2020

In a competitive market, your employer brand is what sets you apart from the competition and makes candidates choose to work for you. Your reputation as a respectable employer and a great place to work is vital and, even amid crisis, will help you to attract the best talent. Unlike established brands who have no […]

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How to Prepare an Effective Remote Working Strategy

17 March 2020

In the wake of a pandemic, most businesses are preparing to switch to a complete remote working strategy where possible. In the digital age, it’s possible for many employees to continue to work from anywhere without disrupting the business. To follow safety guidelines, it makes sense that businesses are looking to keep their employees at […]

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7 Reasons Your Business Needs a Facebook Careers Page

10 February 2020

When it comes to recruiting the best talent, Facebook is a useful tool that employers often overlook. However, with 73% of Millennials finding their latest role on a social network, there’s never been a better time to perfect your social media recruitment strategy. Recently, many larger businesses have taken to making specialist social media pages […]

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How can you make your startup stand out in an established crowd?

19 December 2019

The following is an excerpt from our new eBook “Cooking Up Your Employer Brand: The Startup Edition” – know-how we’ve gained over the years as we’ve worked with some fantastic businesses, large and small, in establishing their employer brand. These are just some of the ways to help a startup stand out. Trying to make […]

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Not measuring your employer brand? Here’s why you should be

19 November 2019

Employer brand put simply, is how one company sets itself apart from others in the labour market. It’s communicating the values that your company is made up of so that you’re recruiting, retaining and engaging the best and most relevant candidates. Finding your people The era of social media has arguably lead to more transparency […]

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The benefits of organisational meritocracy

30 October 2019

What is a meritocracy? A meritocracy refers to a workplace without hierarchy – essentially, everyone has the right to speak and the right to be heard. On this basis, employees who work hard and achieve results should progress based on their performance. A relatively new concept, a meritocratic workplace does away with the idea that […]

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Simple steps to improve your employer branding

23 September 2019

According to Brian Clarke, we “never convince anyone of anything – we simply help others independently decide that we’re right.” That is, essentially, the purpose of an organisation’s employer brand. To help potential candidates decide that your company is a great place to work without overtly trying to convince them. However, while 80% of talent […]

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Employer branding for millennials

22 August 2019

Research has found that roughly 50% of the US workforce is made up of millennials, with that percentage set to increase to 75% by 2030. Clearly then, employers need to be considering millennials in their hiring strategy and, more specifically, in their employer branding. Who are millennials? Every source will specify a slightly different age […]

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