‘Always on’ recruitment marketing for high volume hiring

Bidvest Noonan came to Talent Works because they needed agile, ‘always on’ support for Security Officers and Cleaning Operatives across England and Scotland. These roles are always in high demand from their clients and suffer from high rates of attrition. It can a challenge for the organisation to stay ahead of hiring requirements.

We provided brand positioning, media strategy, creative content and ongoing campaign management to attract candidates for immediate roles and build a talent pool of candidates for the future.

Results:

• 8,766 total leads generated across 6 months.
• 6,676 leads generated through the landing page.
• 2,090 leads generated through Meta lead gen ads.
• Average cost-per-lead of £8.
• 25,000+ visits to the landing page.
• 18% conversion rate on the landing page.
• 28 confirmed hires from the campaign.