Attracting talent in a new market.

Entering a new talent market is always a challenge. When TripAdvisor identified Barcelona as a prime location for newly created Business Development and Customer Success roles, they knew the talent was there. But they also knew that the competition would be fierce.

We planned organic and paid social media strategy, and created content that ran across Facebook, Instagram, LinkedIn, TikTok and Spotify, as well as the major search engines.

The Results:

• 1,030 total leads generated across 5 months.
• 460 leads generated through the landing page.
• 570 leads generated through Meta lead gen ads.
• Average cost-per-lead of £30.
• 10,000+ visits to the landing page.
• 5% conversion rate on the landing page.