Veterinary care built on people

Bond Vet is a true innovator in the veterinary space. Manhattan-based, they are undergoing a period of hyper growth in the US by elevating the veterinary experience for both pets and their owners.

As they opened more than 40 new clinics, we helped them build their EVP and talent brand from discovery and brand positioning through to visual identity and activation. ‘The Bond You Build’ combined photography, film and illustration, providing the platform they needed to convey their values, culture and opportunities as they continued to rapidly expand.

The Outcomes:

EVP:
A new EVP framework based on research gathered through focus groups, interviews and competitor analysis

Brand Guidelines:
Employer brand narrative and visual identity
Photography and illustration
Digital & Print

Activations:
High profile organic social content;
Design, build and maintenance of new careers site
Recruitment marketing campaigns to support new clinic openings