Category: Market Research

How important is it to build your employer brand today?

12 April 2024

The answer of building an employer brand is more important than ever, and here’s why: Globally, the talent market is in a unique situation. Companies are continuing to streamline their internal teams, embrace outsourcing and navigate the realities of a gig economy. There are pockets of talent ready to work – but they can’t find […]

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Talent mapping

11 January 2023

What is it? Put simply, Talent Mapping is a continuous process of determining a company’s hiring needs. It considers the company goals short-term and long-term, and analyses how well set up you are to achieve them. Talent Mapping can identify the need for new roles, changes to existing roles and progression for current employees. It […]

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Exploring Creative Research Methods and Their Role in Refining your EVP

8 July 2020

We’ve been talking a lot about refining your employee value proposition and subsequent employer brand during the current climate so that you can relate to top candidates when you’re ready to hire. However, it’s impossible to shape your EVP without an informed idea of what candidates and employees are thinking. Right now, attitudes and circumstances […]

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What matters most to candidates? Pay, culture, purpose?

22 July 2019

Research by LinkedIn has found that the most crucial part of a job advert is the salary range. This may not seem all that surprising. However, research by Glassdoor also shows that candidates are looking for more than just money from their new role. What do candidates want? The answer to this question isn’t simple. […]

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Diversity agendas: more than meets the eye

27 November 2017

Diversity agendas are less advanced than we thought Fewer organisations have a formal diversity strategy compared with previous years. That’s the surprise finding from the latest joint CIPD and Hays Resourcing and Talent Planning survey. It seems the problem with workplace diversity agendas runs deeper than initially meets the eye. For our upcoming white paper, […]

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The social diversity blind spot

1 November 2017

Earlier this year, in a white paper about the UK’s social mobility problem, Talent Works called on employers to address their social diversity ‘blind spot’ and incorporate class in their diversity agendas. Things have taken an interesting turn since then. Last month, the BBC announced that it was considering setting targets regarding the socio-economic class […]

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How candidates think in 5 statistics

13 September 2017

LinkedIn recently conducted their annual talent survey where they asked 14,000 global professionals about their job-seeking attitudes and habits. Some of their findings were quite astounding, we’ve selected our top 5 takeaways from the report: 90% of candidates are open to new job opportunities Unsure whether to send that message? According to LinkedIn 90% of […]

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Net Promoter Score (NPS) – All you need to know

14 July 2017

First introduced in 2003, Net Promoter Score (NPS for short) has been a key way for brands to measure their consumer loyalty. Its use seems to know no industry bounds. Businesses as diverse as telecommunications, banking and food retail are all using NPS. So popular is it that an increasing number of organisations, enticed by […]

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