Veterinary care built on people.

Bond Vet is a true innovator in the veterinary space. Manhattan-based, they are undergoing a period of hyper growth in the US by elevating the veterinary experience for both pets and their owners.

As they opened more than 40 new clinics, we helped them build their EVP and employer brand from discovery and brand positioning through to visual identity and activation. ‘The Bond You Build’ combined photography, film and illustration, providing the platform they needed to convey their values, culture and opportunities as they continued to expand rapidly.

The Outcomes:

EVP:
A new EVP framework based on research gathered through focus groups, interviews and competitor analysis.

Brand Guidelines:
Employer Brand narrative and visual identity.
Photography and Illustration.
Digital & Print.

Activations:
High profile organic social content.
Design, build and maintenance of new careers site.
Recruitment marketing campaigns to support new clinic openings.