Hiring Digital & Technology Specialists in Poland

Moderna needed to build brand awareness to support their hiring strategy in Warsaw, Poland. This was the site of their new Digital Hub, creating openings for a wide range of specialist tech roles in areas such Global Infrastructure, Architecture and Software Engineering. They needed to position themselves as a technology innovator – yet also challenge the perception that they were just the ‘vaccine company’.

Our campaign helped them to target the right candidates, take the right messages to market and build a talent pool of qualified candidates for current and future opportunities.

The Results:

Our campaign helped them to target the right candidates, take the right messages to market and build a talent pool of qualified candidates for current and future opportunities.

• 600 leads generated across 5 months.
• Average cost-per-lead of $65.
• 50% candidate suitability rate.
• 7,000+ visits to the landing page.
• 8% conversion rate on the landing page.
• 5% increase in average monthly searches on Google for Moderna careers in Warsaw.