Helping an innovative biotech leader to scale manufacturing at pace.

Vertex Pharmaceuticals faced a critical resourcing challenge. As their product pipeline grew, they needed to scale their manufacturing capability quickly – but market insights showed that the talent they required was in short supply.

Moving to a skills-based hiring model and broadening their typical candidate profile meant that we could plan their messaging, media and content strategy with the goal of reaching and engaging a much wider audience.

The Results:

• 690 leads generated across 3 months.
• Average cost-per-lead of $45.
• 15,000+ visits to the landing page.
• 1,200+ visits through to Workday.
• 7% conversion rate within Workday.