Putting people at the heart of faith-based care.

Wesley is a mission-driven, non-profit organisation. Inspired by and grounded in faith, Wesley enriches the lives of older adults through community, choice and continuing care.

As Wesley invested in growth and built new communities, they needed to raise awareness of what they stand for as an organisation, as an employer and as a community that cares about people. We helped them build a people-first employer brand that celebrated the role every individual plays in enhancing lives and inspiring others.

‘Be the reason’ highlights how every employee at Wesley makes an impact on the quality of life of their residents.

The Outcomes

Employer Value Proposition

Talent Works research, defined and articulated an EVP framework for Wesley Homes, building on their values to create a clear way to talk about their culture, opportunities and people.

Tone of Voice

People at Wesley have a strong sense of purpose and building a tone of voice that could inspire was key to this project.

Visual Identity

A people-focused proposition requires people at the heart of the brand – leading to a photography style that really emphasises the role that individuals play in making Wesley special.