25 January 2018
2018, put all the ‘new year, new me’s to one side and you’ll see that it’s still a year of dynamic change. Well it will need to be to stay at the top. The phrase “employer brand” came to life in corporate lexicon in 1996 to describe how a company’s unique offering, products and environment distinguish it […]
5 January 2018
The holiday break went at lightning speed, as predicted. But now we’re firmly back in the office and despite it being early January, the ‘Happy New Year’ email openers are steadily decreasing and everyone is embracing their new and improved routines. But before 2017 becomes a distant memory, we wanted to recap on all the […]
13 November 2017
First of all, what is your purpose? Is it a job spec or a job description? Yes, they’re different. A job specification generally comprises of specific roles, responsibilities and background points that are required for the role. Whereas, a job description tends to build more of a narrative around the position. This is what I’m […]
29 September 2017
Your company culture is your personality and it’s something candidates want to learn about during the recruitment process. But how can your candidates experience your culture first hand? LinkedIn recently surveyed over 14,000 professionals worldwide to find out their favourite methods to discover and experience company culture. Participants were given the option to choose their […]
4 September 2017
Recently I found myself pondering the latest CoolBrands survey – an annual survey into the coolest brands in Britain – and whilst looking over the Top 20 coolest brands for 2016/17 it dawned on me that employer brand managers could take more notice of ‘cool’. It’s a pretty safe bet that being cool and being […]
25 August 2017
To target the right talent, first you have to understand what your candidates are looking for. People look for ease and convenience in every aspect of their lives and finding a new job opportunity is no different. When candidates are applying for positions it is crucial that the process is clear, efficient and easy to […]
10 August 2017
Only just caught up with the demographic known as the ‘Millennials’ or ‘Generation Y’? well there’s a new cohort in town, aptly termed ‘Generation Z.’ With typical birth dates ranging from mid-1990s to mid-2000s our first batch of Gen Z workers are about to graduate and infiltrate the UK workforce. We’ve collated the main statistics […]
7 August 2017
Glassdoor is changing the way candidates search for jobs and how companies recruit the best talent. With 32 million unique monthly users worldwide, Glassdoor is one of the key components for building and maintaining an employer brand. We all use online reviews, whether we’re buying a new car or looking for a holiday, so why […]
23 June 2017
Candidate experiences are like my DIY projects at home. Forever a work in progress. So for now, let’s ignore everything you could do, and focus on what you should do. Task number 1: think like a candidate, not like a recruiter. A change of perspective may be the most important change you’ll ever make. Seeing the world of employment […]
21 June 2017
You’re a winner. You’ve done it. You not only built the business case for developing your global employer brand and employer value proposition, you had the budget signed off and you’ve actually gone and delivered it. It has been a long slog but my goodness you’ve achieved. Kudos, credit and props to you. Your journey […]