The following is an excerpt from our new eBook “Cooking Up Your Employer Brand: The Startup Edition” – know-how we’ve gained over the years as we’ve worked with some fantastic businesses, large and small, in establishing their employer brand. These are just some of the ways to help a startup stand out. Trying to make […]
Employer brand put simply, is how one company sets itself apart from others in the labour market. It’s communicating the values that your company is made up of so that you’re recruiting, retaining and engaging the best and most relevant candidates. Finding your people The era of social media has arguably lead to more transparency […]
Companies competing for talent in a candidate-driven market, in an era of minimal attention span have got it harder than ever. It seems like the expectation for everyone to be a marketer grows every day. From eye-catching, creative campaigns to seamless, technology-led candidate journeys, a marketing-centric approach to talent attraction is becoming a top priority […]
All businesses have different recruitment needs, and an RPO isn’t always the right answer. For startups, it can be tricky trying to gauge which recruitment solution is right for your organisation when there are so many options. Should you employ an agency, hire your own internal recruiters, or start a partnership with an RPO provider? […]
What is digital transformation? The term digital transformation sounds complicated. However, it’s very much what it sounds like. As technology advances, organisational processes need to change and adapt to keep up. When a company adapts to these changes on a large scale across the organisation, this is called digital transformation. When an organisation transforms its […]
There is a war for talent in the tech field. According to research, 86% of recruiters said they “find it challenging to find and hire technical talent”. So, why is it so difficult to hire tech talent? In short, there is a limited pool of candidates. Technical innovations over the last few years have, rather […]
Over a couple of days in June, the Talent Works International team ran an employer brand ambassadors training workshop at Elsevier’s Head Quarters Amsterdam. The purpose of this was to enable Elsevier’s brand ambassadors to understand how to use their online presence to support the Elsevier employer brand. In this candidate-driven market, it is important […]
Making the most of your employer brand on social media The heart of recruitment is still rooted in human connection and interaction, despite being increasingly based online. Initial conversations are frequently taking place over digital mediums such as LinkedIn InMail and messenger apps. However, the emphasis is still on people themselves. If anything, using social […]
Content marketing is used by some of the most prominent organisations in the world, for both digital marketing purposes and talent attraction campaigns. Content is integral to the future of digital marketing. It can be defined as “marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than […]
How the right approach to interviews can help your business attract and retain talent There is no single best way to interview a candidate. Ultimately, all the factors that come together depend on who is conducting the interview, who is being interviewed, and what the job role is. Preferences are entirely subjective. However, there are […]
