Many talent acquisition professionals think that the role of recruitment marketing is to fill the job role and little else. However, this couldn’t be less true. Just like consumer marketing, digital campaigns can give you a vast amount of insight into your potential candidates and talent pool. You can create innovative and more intelligent strategies with the knowledge these campaigns provide, and the tools are ready to be used, as consumer marketing teams have been using them for the last decade. It seems it’s the mindset surrounding recruitment marketing that needs to alter.
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An RPO provider who is a good fit for your business can help you scale, build your employer brand awareness, and take your business from strength to strength. They can free up your existing HR teams or leaders and work together to scale your business successfully by acting as a strategic partner, offering guidance and advice. However, the wrong provider can lead to higher recruitment costs and a lot of pressure on your existing HR function.
So, when it comes to the RFP stage, and you have various RPO providers pitching for your partnership, how can you tell whether they’ll be a good fit for you or not? It’s very hard in the middle of a presentation to know what a company will be like to work with and whether they will be a strong addition to your team.Here are some questions we think you should ask yourself during the RFP stage and beyond. You can save yourself time, recruitment costs, and stress from an unsuccessful partnership by asking these before you decide on your RPO provider. Then, you can be confident in the knowledge that the RPO provider you have chosen will have your best interests at heart and help your scaling tech business to be surrounded by talent.
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Diversity is still a hot topic and remains a priority for hiring managers, particularly those recruiting in the tech industry. In fact, according to research by LinkedIn, 37% of recruiters ranked sourcing more diverse candidates as a top trend to focus on in the near future. Diverse hiring means recognising individual differences and hiring people […]
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When you’re a startup, the candidate-driven market creates more talent acquisition and retention challenges than most businesses. With so many companies competing for the same technical talent, it’s increasingly difficult for growing businesses to match salary offers and the reputation of large-scale enterprises. As a result, tech candidates are in high demand are probably being contacted by recruiters every day. These tech candidates are tempted by these “sexy” offerings with high salaries or impressive names to add to their resumes. With so little available talent, your existing teams are more likely to be enticed by these offers. Can you really afford to lose your best developers, data scientists and tech talent?
In a scaling business, your teams make or break you. It would help if you were surrounded by dedicated people who are passionate about your mission. However, in a tech business, you also need key skills and knowledge to innovate and grow your offering. Therefore, any loss of staff is felt more deeply than in a large-scale enterprise, and therefore attrition is more of a threat to smaller businesses.
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Senior hires must be taken seriously, as not only are they expensive, but they can also have a huge effect on your business. Senior employees can change the dynamics of a business entirely. Each will have their own management styles, which will set the culture at least within their team. While it’s not an easy task to find the right one, when you do, they can make a huge difference to your business.
So, how can you ensure that your startup is in contention for the hottest senior tech talent when competition is so high? How can you ensure that your senior roles are filled by the right person, not just an available person?
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RPO is an effective solution that is perfect for businesses of all sizes. These recruitment specialists put your business at the heart of everything they do, taking the time to understand your culture and needs, enabling them to act as a trusted, strategic recruitment partner. Unlike those agencies who want to make a hire and move onto the next role for financial gain, RPO agencies care about your mission and enjoy a longstanding relationship. While they could be more costly, the results speak for themselves with higher quality candidates, reduced turnover and even faster hiring times.
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Over the last year, the world of work has been at a standstill, and it’s allowed employers to look at their employer brand and EVP more carefully. As a result, they’ve been able to take a step back and assess what is truly important to their people. This has led to a benefit rethink across a whole range of industries, and now it seems many are promoting employee wellbeing and mental health.
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The candidate experience is incredibly similar to your customer one. Every interaction that a candidate has with your brand forms a perception of you as an employer, from the initial application through to interview and even onboarding. Therefore, to present an authentic brand image that candidates can be excited about, you need to think about every possible time they can interact with your brand.
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The issue of transparent salaries is a complex one, and it’s no one size fits all. If you’re a startup about to scale, you’re in a better position to implement this, while more established names will stumble trying to please everyone and will face teething issues. However, one thing’s for sure. If this remains and gains traction, it will help fix the pay gap issues and finally get rid of the salary taboo, resulting in more trusting workforce cultures.
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For scaling businesses that may experience large-scale growth quickly and suddenly, a talent pool could be a vital tool to have at your disposal. It means you don’t have to pause and take time to plan for these new hires when you’ve been given the green light; you can reach out to your interested candidates. You don’t even need to have vacancies available. If you’re strategic, you can build a talent pool by promoting your employer brand and engaging suitable candidates for when roles become available.
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