How important is company culture to candidates?

Your company culture is your personality and it’s something candidates want to learn about during the recruitment process. But how can your candidates experience your culture first hand?

LinkedIn recently surveyed over 14,000 professionals worldwide to find out their favourite methods to discover and experience company culture.

Participants were given the option to choose their top three from the following;

  • Office Visit
  • Hiring Manager
  • Other Employees
  • Company Website
  • Recruiters
Visiting your office

Whilst video or phone interviews might be easier, they don’t give candidates the same glimpse into your culture as onsite interviews do. Making office visits part of your interview process is simple with anything such as tours or open houses, even walking the candidate around the office before an interview will give them a quick introduction to the culture.

Hiring Managers

Many candidates see hiring managers as having more authority, so they’re more likely to reply to them. US candidates in particular are more interested in hearing about culture from the hiring manager rather than other employees within the business. Utilise their power to influence by having them talk specifically about company culture during the face-to-face interview.

Hearing from employees

Current employees are the ones on the front line as they have experienced the company culture first hand. So, make sure candidates have the opportunity to speak with existing employees, whether it is during interviews or career fairs.

By developing your employees into brand ambassadors, you encourage them to share what life is like at your company.

Using the company website

Candidates will conduct research before applying for jobs and your website is normally the first place they will look. Pictures and videos which reflect your company values will give them a gateway into your culture.

Hearing from the recruiter

In order for recruiters to give candidates a glimpse into the company culture they can talk about a variety of things for example, they can give candidates an overview of a typical day in the office or speak about their genuine reasons for enjoying working there. Again, this is where your employees become brand ambassadors.