The Talent Attraction Platform.

Is the campaign data accessible to clients?

All of our data points pull through into a single, user-friendly, real-time dashboard. It can be viewed by everyone involved in the campaign: Talent Works teams as well as client HR, talent acquisition and hiring managers.

Does a campaign get better results than direct sourcing?

A marketing campaign is not the best way to recruit for every type of role. At the same time, using only direct sourcing can mean that you miss out on passive candidates who are not necessarily looking for a job and do not respond to a direct approach. We usually find that the best strategy is a combined approach. That’s why we underpin our recruitment projects with a single CRM that brings candidates from every channel (including direct sourcing) into one, easy-to-use system.

How long does a campaign need to run for?

This depends on how many vacancies you have to fill. We usually recommend a minimum of 3 – 6 months, so that we have time to see campaign data and results that we can trust and learn from. We also have clients who run ‘always on’ campaigns. During those times of the year when response is likely to slow, it is easy to dial down their monthly spend and then increase it again at peak times.

What sort of results can I expect?

Every campaign is different. As a part of each proposal, we will provide a forecast that shows likely reach, expected click-through rates, and expected number of candidate conversions. This gives a benchmark to aim for as the campaign progresses, so we can ensure that we optimise our content to deliver the right results.