Employer Brand

Is your EVP human enough?

As a tech company, it’s very easy to get caught up in the tech. It’s what you do, it’s what your people are passionate about, and it’s how your business is going to grow. Plus, it’s often what sets you apart from the crowd; your tech product is what excites you and motivates you, and […]

How to create a continuous learning culture in your workplace

A new year is when many people choose to set goals for career progression, and this often means vowing to learn a new skill or develop existing ones. Learning and development always come into focus at this time of year; employers are starting to think about the skills their organisation will need in the next […]

Capturing Authentic Employee Stories to Promote Your Employer Brand

As the talent market is set to grow even more competitive in the coming year, Employer Branding is sure to be the main differentiator between organisations. How employees and candidates perceive a business as a place to work will hold more influence than ever before as employers become compelled to match salaries and benefits if […]

How to create an inclusive employer brand over the festive season

Christmas is an excellent time for many companies. Especially as we’re now once again, many employers are really hoping to use this festive season to reunite teams and re-engage workers, even if it has to be virtually once again. It’s a wonderful time to celebrate all you’ve achieved as a team in the last year […]

Building an employer brand strategy fit for 2022

In a market where employer branding will be even more crucial in the race for tech talent, it’s more vital than ever that scaling tech businesses get these strategies right in 2022. While large corporations have large recruitment marketing budgets and the capacity to hire at scale, every company has a culture and brand which should be celebrated. How you communicate these unique aspects will set you apart in 2022. Remember, not everyone is the same, and different aspects of work will appeal to different candidates, but all of these individuals are becoming much more aware of what they want. In a market where the candidates hold the cards, employer brand communications couldn’t be more critical.

Exploring the new approach to workplace benefits

The role of benefits at work has changed significantly. What was once an additional perk to help entice candidates has quickly become necessary to enhance their experience and lifestyle. Fully stocked beer fridges and ping-pong tables have had their day. Once upon a time, the more quirky or fun a benefit was, the more a business stood out in the eyes of candidates. But, the last two years have proven that benefits should be just that, a benefit, not something fun and out there to add to your employer brand communications. Benefits shouldn’t be there to capture attention but rather to enhance the lives of employees significantly.

The rise of environmental EVPs

Environmental issues are becoming more of a talking point than ever, and many of us are starting to prioritise the impact we have on the environment in our daily lives. More of us than ever are conscious about how we travel, the amount of waste we produce, and other renowned factors for damaging the planet. […]

Can working less and changing company culture really save the planet?

There is also a lot of discussion around consumption and the amount we work; with many suggesting that working less could be the secret to saving the planet. But is this true?
An article published by the financial times, Norwegian research from 2016 suggests at least 60% of all greenhouse gases can be traced back to consumption. They argue that if the developed world worked less, we would earn less and spend less, helping the planet as a result. This supports the argument for a 4-day working week, which has been pushed since the pandemic. Not only would the extra day help employees, wellbeing but it could help save the planet too. In fact, research published recently by the environmental organisation Platform London showed that moving to a four-day, 32-hour working week (with no reduction in pay for workers) would reduce the UK’s carbon footprint by 127 million tonnes per year. It would reduce the amount of commuting, the amount of energy used by offices, reduce the need for office supplies and waste and also could give employees valuable time to live a more environmentally conscious lifestyle. Right now, time is so limited we’re all guilty of cutting corners. To put it into perspective, experts believe that a four-day working week would reduce the UK’s carbon footprint by 21.3%, which is more than the total carbon footprint of Switzerland and would be the same as taking 27 million cars off the road. It would mean UK employees would drive 558 million miles less every week. Crazy right?