When you’re trying to scale, your senior teams don’t have time to interview candidates constantly. They have other priorities. If your interview process isn’t up to scratch, you may find yourself in a cycle of candidates dropping out halfway through and restarting the hiring process all over again.

In a candidate-driven market, you also need to leverage the interview process to show what’s great about your business. Don’t fall into the trap of thinking that every candidate you interview is desperate to work for you; you’re just one option of many in the current market. Instead, think about how you can sell yourself to the candidates. Perfecting your interview process creates consistency within the candidate experience, helping to get your employer brand message across. As a scaling business without reputation and name to fall back on, employer brand is everything and will make the difference for candidates. And when it comes to employer branding, consistency and authenticity are key.