Many talent acquisition professionals think that the role of recruitment marketing is to fill the job role and little else. However, this couldn’t be less true. Just like consumer marketing, digital campaigns can give you a vast amount of insight into your potential candidates and talent pool. You can create innovative and more intelligent strategies with the knowledge these campaigns provide, and the tools are ready to be used, as consumer marketing teams have been using them for the last decade. It seems it’s the mindset surrounding recruitment marketing that needs to alter.