EVP, Employer Brand, Digital Attraction

digital attraction
EVP Development
Insight and Research

Reaching new markets

Aptean, the US-based global provider of mission-critical enterprise software solutions needed help breaking into a new talent market in India.

Aptean’s supply chain and compliance solutions are used in over 80 countries. Talent Works helped to localise its employer brand to support the recruitment of 150 roles spanning 17 departments and 8 markets including Madurai and Bangalore, India.

Research and Insight

Through significant research and stakeholder interviews, the Aptean and Talent Works teams identified brand challenges and worked together to develop an Employer Value Proposition (EVP) to solve them.

This EVP now forms the basis of large-scale hiring across the globe.

Attracting Tech Talent

Talent Works is supporting Aptean with hiring Technical Support and Software Product Development professionals in its new tech hub in Madurai. The partnership is also working to hire various ERP Architects in Bangalore as Aptean helps clients globally tackle digital transformation. Using digital attraction campaigns and direct sourcing, we’ve helped Aptean to build a presence and fill a number of tech vacancies.