MAPPING THE TALENT MARKET

KEURIG DR PEPPER

Our services:
  • Competitor Audit
  • EVP Development
  • Focus Groups
  • Insight and Research
  • Talent Mapping

How do you discover what really motivates talent to move, relocate and be inspired by new opportunities? When Keurig Dr Pepper was preparing to embark on a new recruitment drive for their facility in Spartanburg Country, SC, they commissioned the Talent Works Research and Insight team to gauge how the market was going to react. They asked us to help them:

  • Determine local perceptions of their organization
  • Understand candidate drivers and motivation
  • Uncover potential barriers to recruitment

Our research was supposed by in-depth competitor analysis, so that we were able to formulate, and present back to the client, a detailed picture of what they needed to do to be successful in the local recruitment market. The final step was to develop their proposition, so that they could enter the market with:

  • Differentiation from the competition
  • A compelling message
  • A relevant reason to join