Introduction
HomeServe is one of the UK’s leading assistance providers, with Engineers and Customer Service teams on standby 7 days a week to help customers in need. We partnered with them to fill Customer Service vacancies in their Preston, Walsall and Nottingham contact centres.
![](https://www.talent-works.com/wp-content/uploads/2023/06/Case-study-Top-HomeServe.jpg)
Solution
The challenge from HomeServe was to help them to recruit Claims and Customer Service Advisors in 3 locations. We ran a creative campaign that gave HomeServe a ‘smile’ and provided a real sense of personality. We supported our advertising with a landing page that provided more information on locations (with links to Google Maps), roles and the culture of the company. We even included a video of current Advisors working from home – which helped to make our proposition really people-focused.
Results
- 15,000 landing page visitors during the campaign
- 1,710 applications directly through the landing page
- 19% average conversion rate, extraordinarily high compared to 1-2% on similar campaigns
- 352 applications were made through our Facebook lead gen forms
- Overall, a total of 4,744 applications were received between the landing page, Facebook lead gen and Indeed
- 100 offers were made resulting in 74 hires
Partnership
Our success in recruiting for HomeServe saw us run a number of campaigns over the space of 3 years. As well as recruiting for Customer Service roles, we helped them recruit Gas Engineers, Plumbers and Sales Specialists.
![](https://www.talent-works.com/wp-content/uploads/2023/06/Case-study-Mock-Homeserve.jpg)