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Employer Branding

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What is an EVP, and why is it vital for scaling tech businesses?

As recruitment experts, we talk a lot about EVPs and the vital role they play in attracting and retaining top talent. Scaling businesses often consider EVPs as something for larger corporations with a higher volume of staff. But the truth is, every company has an EVP, it’s just that some don’t refine and perfect theirs […]

9 ways to bring your employer brand to life when recruiting remotely

For a growing business, employer branding is essential. Your employer brand reflects how candidates think of you, and in a scaling company while trying to make your name in the market, you can’t rely on reputation alone. Your employer brand comprises of various elements, from how your employees feel about you to your presence on […]

What Netflix Can Teach Us About Employer Branding Post-Pandemic

Whether you like it or not, you have an employer brand. Every business does. It represents how your employees and external candidates see your business; whether they trust and respect you as an employer or not. As much as we’d like to, we can’t control people’s perceptions which means we can’t control our employer brand […]

The Growing Relationship Between Your Employer Brand and Consumer Brand

As we emerge from this pandemic, we’re all growing more concerned about the reputations of employers. How did they treat their staff during this challenging time? What were their main priorities, people or profit? Will they ever be able to recover from mistakes made during the coronavirus crisis? All of these questions, and more, are […]

EVP trends you should be looking out for post-COVID

With COVID-19 having huge impacts on all aspects of the workplace, it’s no surprise that it’s also affecting what employees want from an employer. Employee value propositions will have to adjust to ensure they meet changing mindsets and expectations of both candidates and existing employees. Before the outbreak of COVID-19, experts predicted that 2020 was […]

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