Category:
Employer Branding

Talent Attraction

What is Talent Attraction? Talent attraction is the ability of a business to attract the right talent to the business. There are a number of methods that companies use to achieve this. Below are some examples of the tools you can use to improve your ability to attract the best talent. EVP Employee Value Proposition […]

RPO

Introduction Recruitment Process Outsourcing or RPO, is a recruitment model designed to be highly flexible and scalable. It allows businesses to outsource their recruitment efforts, making it an ideal choice for growing or scaling businesses. Differences between RPO and other recruitment models RPO is one of many recruitment models. There are a number of different […]

Employer Brand

All companies have a reputation. It can be good or bad, but it’s something you can’t escape as a business. How does your reputation get developed and what can you do to change it? Two things that contribute to any company’s reputation are Employer Brand and your company brand. How is your company brand different […]

Talent retention

Businesses have a number of tools at their disposal to help with talent retention. Below are a number of methods available to employers that can help create a supportive and loyal team. These are proven methods of improving your talent retention, but is by no means an exhaustive list. EVP:  EVP (Employee Value Proposal), is the […]

EVP – Employee Value Proposition

What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP), is the sum of all the things an employer offers to attract or retain talent. It’s more than just the ‘typical’ benefits of an opportunity such as salary, bonus, perks etc. It encompasses the culture, the work environment and what it’s like to […]

Employer Brand

By Heather Niblett, Talent Brand Lead. It’s taken a global pandemic and the ‘Great Resignation’ for Employer Brand to become a renewed buzzword. Although many companies focused on Employer Brand prior to these events, it’s clear to see more companies are investing in this key pillar of their Talent Strategy. What is Employer Brand? The […]

EVP and Employer Brand

If you’re recruiting or planning a future recruitment drive, chances are you’ve heard of EVP and Employer Brand. Both are common terms in recruitment and there is a link between them, but what are they? Employee Value Proposition (EVP) EVP is simply your Employee Value Proposition – the outline of everything a company does to […]

What a CMO needs to know about employer branding

Marketing and employer branding are becoming intrinsically linked; if you’ve read any of our previous blogs, you’ll know this. The days of the employer brand being the sole responsibility of talent and HR teams are a thing of the past. Employer branding is evolving. To be successful in improving talent acquisition and retention strategies, it […]

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