Category:
Employer Branding

EVP – Employee Value Proposition

What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP), is the sum of all the things an employer offers to attract or retain talent. It’s more than just the ‘typical’ benefits of an opportunity such as salary, bonus, perks etc. It encompasses the culture, the work environment and what it’s like to […]

Employer Brand

By Heather Niblett, Talent Brand Lead. It’s taken a global pandemic and the ‘Great Resignation’ for Employer Brand to become a renewed buzzword. Although many companies focused on Employer Brand prior to these events, it’s clear to see more companies are investing in this key pillar of their Talent Strategy. What is Employer Brand? The […]

EVP and Employer Brand

If you’re recruiting or planning a future recruitment drive, chances are you’ve heard of EVP and Employer Brand. Both are common terms in recruitment and there is a link between them, but what are they? Employee Value Proposition (EVP) EVP is simply your Employee Value Proposition – the outline of everything a company does to […]

What a CMO needs to know about employer branding

Marketing and employer branding are becoming intrinsically linked; if you’ve read any of our previous blogs, you’ll know this. The days of the employer brand being the sole responsibility of talent and HR teams are a thing of the past. Employer branding is evolving. To be successful in improving talent acquisition and retention strategies, it […]

Is your EVP human enough?

As a tech company, it’s very easy to get caught up in the tech. It’s what you do, it’s what your people are passionate about, and it’s how your business is going to grow. Plus, it’s often what sets you apart from the crowd; your tech product is what excites you and motivates you, and […]

Capturing Authentic Employee Stories to Promote Your Employer Brand

As the talent market is set to grow even more competitive in the coming year, Employer Branding is sure to be the main differentiator between organisations. How employees and candidates perceive a business as a place to work will hold more influence than ever before as employers become compelled to match salaries and benefits if […]

How to create an inclusive employer brand over the festive season

Christmas is an excellent time for many companies. Especially as we’re now once again, many employers are really hoping to use this festive season to reunite teams and re-engage workers, even if it has to be virtually once again. It’s a wonderful time to celebrate all you’ve achieved as a team in the last year […]

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