All companies have a reputation. It can be good or bad, but it’s something you can’t escape as a business. How does your reputation get developed and what can you do to change it? Two things that contribute to any company’s reputation are Employer Brand and your company brand. How is your company brand different […]
What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP), is the sum of all the things an employer offers to attract or retain talent. It’s more than just the ‘typical’ benefits of an opportunity such as salary, bonus, perks etc. It encompasses the culture, the work environment and what it’s like to […]
By Heather Niblett, Talent Brand Lead. It’s taken a global pandemic and the ‘Great Resignation’ for Employer Brand to become a renewed buzzword. Although many companies focused on Employer Brand prior to these events, it’s clear to see more companies are investing in this key pillar of their Talent Strategy. What is Employer Brand? The […]
If you’re recruiting or planning a future recruitment drive, chances are you’ve heard of EVP and Employer Brand. Both are common terms in recruitment and there is a link between them, but what are they? Employee Value Proposition (EVP) EVP is simply your Employee Value Proposition – the outline of everything a company does to […]
It’s been a funny few years, hasn’t it? Employees in many industries have been forced to retreat to their homes set up offices on kitchen tables. Resulting in the office, for a lot of us, becoming more of a novelty than a place to spend the majority of your life. However, what was meant to […]
Marketing and employer branding are becoming intrinsically linked; if you’ve read any of our previous blogs, you’ll know this. The days of the employer brand being the sole responsibility of talent and HR teams are a thing of the past. Employer branding is evolving. To be successful in improving talent acquisition and retention strategies, it […]
The current recruitment market is unlike anything we’ve ever seen. Digital and tech skills are in high demand, but there aren’t enough candidates to fill the roles. Therefore, employers need to sell themselves more than ever before. In order to be successful and compete against the big players in tech, scaling tech businesses need to […]
As a tech company, it’s very easy to get caught up in the tech. It’s what you do, it’s what your people are passionate about, and it’s how your business is going to grow. Plus, it’s often what sets you apart from the crowd; your tech product is what excites you and motivates you, and […]
As the talent market is set to grow even more competitive in the coming year, Employer Branding is sure to be the main differentiator between organisations. How employees and candidates perceive a business as a place to work will hold more influence than ever before as employers become compelled to match salaries and benefits if […]
Late last year, Better.com hit the headlines after laying off 900 employees on a Zoom call with no real warning or preparation. The CEO defended his actions by saying that these employees were not performing well, working an average of 2 hours a day but claiming they’d worked 8. After this, he warned other employees […]
