Christmas is an excellent time for many companies. Especially as we’re now once again, many employers are really hoping to use this festive season to reunite teams and re-engage workers, even if it has to be virtually once again. It’s a wonderful time to celebrate all you’ve achieved as a team in the last year […]
In a market where employer branding will be even more crucial in the race for tech talent, it’s more vital than ever that scaling tech businesses get these strategies right in 2022. While large corporations have large recruitment marketing budgets and the capacity to hire at scale, every company has a culture and brand which should be celebrated. How you communicate these unique aspects will set you apart in 2022. Remember, not everyone is the same, and different aspects of work will appeal to different candidates, but all of these individuals are becoming much more aware of what they want. In a market where the candidates hold the cards, employer brand communications couldn’t be more critical.
Environmental issues are becoming more of a talking point than ever, and many of us are starting to prioritise the impact we have on the environment in our daily lives. More of us than ever are conscious about how we travel, the amount of waste we produce, and other renowned factors for damaging the planet. […]
Now everyone realises the importance of employer brand, it will take a lot more to stand out. Every business out there will claim to be a great employer. It would be stupid to say they aren’t if they wish to attract new talent. Plus, a lot of benefits like flexible working are now taken as standard. They’re not going to help you to stand out in the race for talent. Therefore, when it comes to communicating employer brands, companies who wish to attract the best talent will have to think outside of the box, tailor their messaging to resonate with the right talent and get loud with the aspects that make them unique.
If you’re in the middle of a hiring surge, you cannot forget your existing team although it’s easy to get caught up in the hiring process. Dedicating all of your time and efforts to finding new talent, may leave your existing people feeling superfluous and neglected; they won’t seem like your priority. Your team may begin to feel overlooked if your entire people strategy involves recruitment and not considering their wants and needs.
money to replace a talented person. From advertising a job to the onboarding process, there is a huge process involved in finding and training the right person, it can take months which can cause issues for a scaling business. Attrition and turnover can cause many issues for businesses looking to grow. Firstly, it can put scaling on hold while you find someone to take over another role; you can’t prioritise new hires in the business if critical roles remain open. Secondly, it can also damage your employer brand reputation and hinder recruitment strategies; candidates will soon get wind that employees aren’t happy and that you have a high turnover rate. Therefore to avoid high attrition rates and going into 2022, employers need to refine their people strategy to ensure that they’re putting people first.
In the wake of recent social and political issues, companies are completely tackling social injustice, diversity, equity, and inclusion. Now is the best time for brands to take a stand on issues such as racism and the current global health crisis through their marketing campaigns. And consumers have raised their voices in support. However, it […]
For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.
However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.
As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.
When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]
BrewDog aims to be one of the world’s best employers. Praising employees for speaking up and being themselves, BrewDog has set a precedent for employer branding worldwide. Their consumer brand is excellent, their employer brand to external candidates is incredibly appealing with cool perks like pawternaty leave when a team member gets a new pet […]
Employer Branding comes with many questions, but none so prominent as its responsibility to communicate messaging that builds employer brand perceptions. Ask a marketing team, and they’ll tell you it’s HR’s responsibility but ask HR, and they may tell you it lies with marketing. The truth is, communicating your employer brand messaging is the responsibility […]
