When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]
BrewDog aims to be one of the world’s best employers. Praising employees for speaking up and being themselves, BrewDog has set a precedent for employer branding worldwide. Their consumer brand is excellent, their employer brand to external candidates is incredibly appealing with cool perks like pawternaty leave when a team member gets a new pet […]
Employer Branding comes with many questions, but none so prominent as its responsibility to communicate messaging that builds employer brand perceptions. Ask a marketing team, and they’ll tell you it’s HR’s responsibility but ask HR, and they may tell you it lies with marketing. The truth is, communicating your employer brand messaging is the responsibility […]
There comes a time when a scaling business wants to expand its reach globally, and this means attracting top talent in new markets. It may be that you’re ready to open a new office to expand your offering to new countries, much like when we opened our office in Boston, helping us to bring our […]
For those new to the world of talent acquisition, whether your business is just beginning to scale or you’re new to a recruitment role yourself, the industry can be a minefield. There are so many terms to get to grips with and buzzwords that talent professionals will use so often we forget that people may […]
When you’re trying to scale a business, it can be easy to get caught up in product development, trying to source rounds of funding and raising brand awareness. The consumer brand takes priority over all else because it’s the product, marketing and belief in your product or service that will see your scaleup succeed, right? […]
For growing businesses trying to compete for tech talent, one challenge stands above the rest. How can you promote yourself as an employer when no one knows about your business? Scaleups and startups often find themselves in the situation; they can’t afford to wait around for talent. They need these individuals to deliver on their […]
With the rise in remote working over the last year, it’s becoming increasingly difficult to tell authentic employer brand stories. 2020 has not only changed how we work but where your employees work. As we always like to point out, your people play a crucial part in not only your company culture but your talent […]
It’s one thing to create an enticing employer brand, one that cuts through the noise and captures the attention of top candidates in your industry. However, it’s another thing to know how this talent brand is perceived and the impact it makes on your target market. If your employer brand and Employee Value Proposition (EVP) […]
Choosing an agency to manage your employer branding process is not an easy task. Developing and leveraging a talent brand is key to improving talent acquisition, employee retention and engagement across the business. In other words, it’s a long-term investment that has enormous significance to an employer. Creating an identity that summarises who you are […]
