If you’re recruiting or planning a future recruitment drive, chances are you’ve heard of EVP and Employer Brand. Both are common terms in recruitment and there is a link between them, but what are they? Employee Value Proposition (EVP) EVP is simply your Employee Value Proposition – the outline of everything a company does to […]
When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]
BrewDog aims to be one of the world’s best employers. Praising employees for speaking up and being themselves, BrewDog has set a precedent for employer branding worldwide. Their consumer brand is excellent, their employer brand to external candidates is incredibly appealing with cool perks like pawternaty leave when a team member gets a new pet […]
As recruitment experts, we talk a lot about EVPs and the vital role they play in attracting and retaining top talent. Scaling businesses often consider EVPs as something for larger corporations with a higher volume of staff. But the truth is, every company has an EVP, it’s just that some don’t refine and perfect theirs […]
When scaling a business, it’s sometimes difficult to know where to invest your money. It’s tempting to place as much as possible on methods to bring in new leads and new business which will fuel your growth quickly. However, you shouldn’t underestimate the importance of investing in your employees and team, their skills and the […]
This year has been a crazy one and (as we all feared) a return to normal is looking further away than ever. For employers, this year has been a battle. We’ve had to lead and manage employees through the unexpected and try to prepare for the unknown. However, many businesses have been able to show […]
It’s safe to say that right now, people are losing faith in employers, and the last few months have left many contemplating the future of their work. LinkedIn’s latest Confidence Index found that one-third of UK workers are now actively job seeking, with many professionals concerned about the jobs market and their future. Therefore, it’s not surprising […]
Right now, above all else, candidates are craving job security. The job market is currently inundated with candidates who have been made redundant, and don’t want to be burned again while the future of many businesses is being brought into question. Job security is typically defined as assurance that you will be able to work […]
The fundamentals of what makes a great workplace are primarily the same, with a few exceptions for specific industries. Employees expect to feel supported, have a friendly company culture and be offered a competitive benefits package. This means that many EVPs have become quite generic. Employers have a broad idea of what candidates look for […]
With COVID-19 having huge impacts on all aspects of the workplace, it’s no surprise that it’s also affecting what employees want from an employer. Employee value propositions will have to adjust to ensure they meet changing mindsets and expectations of both candidates and existing employees. Before the outbreak of COVID-19, experts predicted that 2020 was […]
