As a startup founder, you may have come from the big tech scene to launch a business that capitalizes on the knowledge you have in the industry. But it can be an adjustment to adapt away from a world of “corporate colleagues” to developing a new network of fellow entrepreneurs and founders. This is where […]
In the wake of recent social and political issues, companies are completely tackling social injustice, diversity, equity, and inclusion. Now is the best time for brands to take a stand on issues such as racism and the current global health crisis through their marketing campaigns. And consumers have raised their voices in support. However, it […]
The idea of hybrid working is nothing new. In fact, it’s all many of us have been talking about for the last year. Some workers thrive in the office, whereas some work better in their own space with a bit of flexibility. We’re all different and find ourselves in different life situations. Therefore, for many […]
On first September we hosted a Leaders Talk Talent Roundtable with Talent Acquisition professionals from Moderna, FinancialForce, LexisNexis Risk Solutions Group and MassTLC. We discussed the impact of the pandemic and what it’s brought for talent acquisition including how these employers had to adapt their talent strategy. We also shared some tips for post pandemic […]
For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.
However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.
As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.
The candidate experience is incredibly similar to your customer one. Every interaction that a candidate has with your brand forms a perception of you as an employer, from the initial application through to interview and even onboarding. Therefore, to present an authentic brand image that candidates can be excited about, you need to think about every possible time they can interact with your brand.
Tech recruitment is the most competitive it’s ever been, with employers in all industries fighting for candidates with identical skillsets. Digitally-led businesses are seeing a surge in demand for their services, which means they suddenly need to hire quickly to keep up. Other companies are looking to hire tech talent so that they can compete […]
When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]
BrewDog aims to be one of the world’s best employers. Praising employees for speaking up and being themselves, BrewDog has set a precedent for employer branding worldwide. Their consumer brand is excellent, their employer brand to external candidates is incredibly appealing with cool perks like pawternaty leave when a team member gets a new pet […]
Employer Branding comes with many questions, but none so prominent as its responsibility to communicate messaging that builds employer brand perceptions. Ask a marketing team, and they’ll tell you it’s HR’s responsibility but ask HR, and they may tell you it lies with marketing. The truth is, communicating your employer brand messaging is the responsibility […]
