Many talent acquisition professionals think that the role of recruitment marketing is to fill the job role and little else. However, this couldn’t be less true. Just like consumer marketing, digital campaigns can give you a vast amount of insight into your potential candidates and talent pool. You can create innovative and more intelligent strategies with the knowledge these campaigns provide, and the tools are ready to be used, as consumer marketing teams have been using them for the last decade. It seems it’s the mindset surrounding recruitment marketing that needs to alter.
There’s a Measurement Problem in Recruitment Marketing, and We Need to Solve It
Inclusive Recruitment Marketing: Searching For Diverse Candidates in a Competitive Market
Top Recruitment SEO Tips You Should Be Following Today
Technology alone won’t drive hires, here’s why you need recruitment marketing
Could TikTok be the future of graduate and apprenticeship recruitment?
What Netflix Can Teach Us About Employer Branding Post-Pandemic
What does the future of tech recruitment look like?
Social Media Recruitment: What’s changed in a post pandemic world?
9 Advantages of RPO in a Post-Pandemic World
Attracting and Retaining Top Talent in the New Normal
Diversity is still a hot topic and remains a priority for hiring managers, particularly those recruiting in the tech industry. In fact, according to research by LinkedIn, 37% of recruiters ranked sourcing more diverse candidates as a top trend to focus on in the near future. Diverse hiring means recognising individual differences and hiring people […]
As the majority of tech candidates use Google to find their next position, recruitment search engine optimisation (SEO) is essential. Without SEO, attracting clients and candidates will always be an uphill struggle. Why should recruiters care about recruitment SEO? The purpose of search engine optimisation is to get your website ranked based on algorithms. There […]
When you’re a tech business, it’s easy to think that the calibre of your technology you can offer candidates will make them want to work for you. If you’re working with the latest developments in robotics, AI or computer science to name but a few, it’s easy to expect that you’ll be an exciting prospect […]
TikTok is taking over, that’s undeniable. Throughout 2020 it seems everyone has been joining in with challenges, learning dance routines and finding themselves lost in the TikTok bubble for hours on end. So, we’re asking, could TikTok help your future recruitment efforts? Let’s be honest; you’d be forgiven if you thought TikTok isn’t really a […]
Whether you like it or not, you have an employer brand. Every business does. It represents how your employees and external candidates see your business; whether they trust and respect you as an employer or not. As much as we’d like to, we can’t control people’s perceptions which means we can’t control our employer brand […]
The future of recruitment in all sectors is going to be very different from what we’re used to, with the impact of COVID-19 meaning that many industries are putting hiring efforts on the back burner or are resorting to new technologies to onboard new staff. When it comes to tech recruitment, however, there is expected […]
With over 3.6 billion users worldwide, it’s becoming more and more vital that social media is part of your recruitment strategy. When used for recruitment marketing purposes, social media can be a powerful tool. It can help to build your employer brand, influencing opinions of you as a place to work and helping you to put […]
Recruiting after the pandemic seems like a daunting thought for many; will you be able to financially support recruitment efforts? Will we face a second wave? And will expectations of top talent have changed? These are just a few questions that could be putting you off recruiting new talent again as we enter the new […]
Our Senior VP of North America Jody Robie recently hosted a webinar with BABCNE and Rick McKenna Founder of My Things App which will be launching in August to discuss the challenges businesses will face attracting and retaining talent in the new normal. The British American Business Council of New England fosters business development and […]